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Gael Pineiro Beiras (El Media)'s avatar

The whole Lakaka thing is crazy 😂 I wrote a report on surreal chaos and talked about this new wave of digital folklore.

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Aurelie Chazal's avatar

Super interesting look at le Cat Chat and Skibidi Toilet type of accounts. It's fascinating to see new ways of storytelling emerge to adapt to the new ways people consume content on socials. I reminds me a bit of the absurd memes we had in the early internet days but taken to the next level where they become whole universes.

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Julia Makhalova-Chi's avatar

You know what it reminds me of? Years ago, I had a chat with someone from TikTok’s legal department (we’re friends, nothing scary), and something he said stuck with me. I asked him, “What’s more important—content or platform?”

Unlike me, he didn’t hesitate: “Platform.” The platform decides what’s possible—and now, in the era of algorithms, what’s popular. Sometimes I think about that. And yeah, he had a good point.

And please do share if you remember the name of the early internet-era memes—it does sound like part of the same story.

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Aurelie Chazal's avatar

And it's so funny about the platform I heard the same thing from Meta when I joined. I mean it makes sense from their perspective they provide the platforms ☺️. But it's right in the sense that the limitations from the platforms will define what type of content is made and succeeds so it has a huge influence on how creators create

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Aurelie Chazal's avatar

I was thinking of the annoying orange and things like Charlie the unicorn. It has this unhinged quality

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Julia Makhalova-Chi's avatar

Charlie the Unicorn sounds fantastic! I can't wait to fall down the rabbit hole of Charlie the Unicorn—thank you for sharing.

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Aurelie Chazal's avatar

Haha don't get too high expectations it's very silly 🤣. But it was huge in most of Europe in the 2000s. People still randomly quote it here and there. I don't know if it was a thing elsewhere.

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